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Set Your Destination

This step: Finding The Zone of Engagement

The task of designing your presentation will become simple and easy, once you Set Your Destination. In other words, when you decide exactly where you're taking your audience.

The secret to engagement is to make that Destination somewhere where the audience wants to go. If you've ever been to a presentation where you were disengaged, it would have been because you weren't being taken towards a destination that was relevant or of value.

The video below is about finding the Zone of Engagement. This video will get you thinking about:

  • how your expertise can be a problem
  • avoiding the audience's existing knowledge
  • misunderstanding what your audience really wants.

Once you've watched the video, answer the four questions to help to drill down into what will be engaging for your particular audience.

Video Transcript

Please note that the Section Headings relate to the containers of the SpeakerMap™.

Set the Scene

My presentation today is about an alternative to giving money to poor people in developing countries. That alternative is to lend money to a poor person instead.

I’m talking to you about this because it’s a way that you can make a real and direct difference in someone’s life.

I’ve been lending money like this for three years and I’ve see the impact that it can have.

Destination Statement

Here’s what I’d like you to do after this presentation. Lend $25 to a poor person.


First of all, I’ll explain why I’m asking you to lend $25 to a poor person. Then I’ll introduce you to a website which allows you to do this. And finally, I’ll show you how to use that website.

Box 1

So, why am I asking you to lend money to a poor person. I’ll tell you the story of Yenku. Yenku is a young man from Sierra Leone, and in Sierra Leone’s civil way he lost both his hands. As a result he was reduced to begging on the streets. But then he was able to get a small loan and he bought a few grocery items and sold those instead of begging. In six months he had a thriving grocery stall and was able to support himself and his family. So for Yenku getting that loan so that he could start a business was an escape from poverty.

Yenku is not alone. Studies have found that a poor person  who gets a loan can increase their income by an average of 95%. 95%. It’s a way of escaping from poverty. And that’s why I’m asking you to lend $25 to a poor person.

Box 2

Now, I’ll introduce you to a website which allows you to lend money to a poor person. The website is K I V A. Kiva is a website that is a little bit like TradeMe but instead of listings of stuff, it’s got listings of people who want to get a loan and you can choose who you want to lend money to. A year ago we had a woman on this course called Merle and at the morning tea break she came up to us “I’ve been using Kiva too, and I like lending to women because I feel they can have a huge influence on their families, and I lend to women in Samoa and the Philippines because they’re a bit closer to home than say Africa or Latin America”

Here’s what Bill Clinton has to say about Kiva. “Using Kiva people with a very modest amount of money can make a huge positive difference.”

So Kiva’s the website which allows you to lend money to a poor person.

Box 3

So how do you use it? It’s really easy. You go onto the website and choose the person you want to lend money to. Use your credit card as if you were buying a book on Amazon. The money get’s passed on by Kiva to that person. They use it in their business and repay it over the term of the loan and then you get your money back. That’s how easy it is to use the Kiva website.


I’ll just recap what I’ve covered. First of all, I showed you why you should lend $25 to a poor person. Then I introduced you to the Kiva website and finally I showed you how easy it is to use.

Destination Statement

So here’s what I want you to do. Lend $25 to a poor person.

Frequently Asked Questions

This seems is a very short presentation. Mine are usually much longer!

Yes, but most people agree that it covers the main issues that audience members would want to know about without labouring the point!

It is much harder to design a short presentation than a long one so the SpeakerMap™ system is ideal for situations where you need to be succinct such as:

  • answering questions
  • speaking up in meetings
  • giving a briefing.

However, if you have more time available, the ‘sequence-based’ approach of SpeakerMap™ allows you to go into depth in selected areas.

Why didn't the opening have more information about the presenter?

The SpeakerMap™ system is based on the principle that only a brief ‘credibility’ section is needed at begining of the presentation. Audiences want  presenters to get to the point quickly otherwise they’ll zone out. Using the SpeakerMap™ your credibility as a presenter will be established briefly in the opening – but more completely based on the value that you deliver during the presentation itself.

Is there a blank copy of the SpeakerMap™ that I can use to design my upcoming presentation?

Yes. If you join the Nail that Presentation program (below) you’ll get a blank template and full, step-by-step instructions on how to use it. Plus we’ll answer any questions you have and will review and comment on your work.

Nail that Presentation

This video-based training program contains full instructions on how to use the SpeakerMap™ to design your next presentation and ensure it’s your most engaging ever.

The process is broken down into manageable steps and gets you moving towards having your presentation preparation complete so that you can stop worrying about it!

Plus, if you get stuck, we’re available to give you ideas and suggestion to keep you moving forward.

Your investment? Just $97. A small price to pay to get this important task off your mind! And there’s no risk because the program comes with a money-back guarantee.

Yes - I want to get moving!

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